EA's #PlayAs1 Women in Gaming Campaign was created to promote positive awareness about the experiences of women working in gaming industry. Using the Twitter hashtag #PlayAs1, a social media campaign has been promoted via @StartYouStayYou among other channels. Along with the social media campaign EA showcased a blog series on http://www.ea.com/news every Monday in March 2013, featuring women at EA sharing their stories about working on The Sims, Dead Space, Mass Effect and Plants vs. Zombies. In celebration of the blog series, EA passed out a series of fantastic buttons featuring female characters from the highlighted games. Wear your button to show your support of women in gaming everywhere! Also, help us get the word out about our video, as well as via use of the Women in Gaming hashtag #PlayAs1 on Twitter and Instagram!
Sunday, July 6
(Short Version) EA's #PlayAs1 Campaign!
EA's #PlayAs1 Women in Gaming Campaign was created to promote positive awareness about the experiences of women working in gaming industry. Using the Twitter hashtag #PlayAs1, a social media campaign has been promoted via @StartYouStayYou among other channels. Along with the social media campaign EA showcased a blog series on http://www.ea.com/news every Monday in March 2013, featuring women at EA sharing their stories about working on The Sims, Dead Space, Mass Effect and Plants vs. Zombies. In celebration of the blog series, EA passed out a series of fantastic buttons featuring female characters from the highlighted games. Wear your button to show your support of women in gaming everywhere! Also, help us get the word out about our video, as well as via use of the Women in Gaming hashtag #PlayAs1 on Twitter and Instagram!
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